As an underdog in a commodity category, CITGO was looking for levity and memorability to help the brand stay top of mind. For year two of the 'Good to Go' campaign we set out to reinforce that when you start with CITGO, you're good to go. What better way to drive that home, than with repetition and a little humor.

As the only state completely covered in the Appalachian Mountain range, West Virginia has undeniable beauty. It’s an uncrowded escape with limitless outdoor recreation, charming mountain towns, rich history and friendly people. West Virginia has what you’re longing for… and it’s Almost Heaven.

The pandemic hit hot dog stands hard. We created a way for stand owners to drum up traffic with the Vienna Beef Hot Dog Stand Challenge - daring Chicagoans to visit all 367 stands in just 6 weeks.

Create artful, scroll-stopping content that stands out in a sea of flawless faces. This was the strategy for Real Techniques social channels. We informed beauty lovers that the key to getting the looks they craved was in the tools. And we had a lot of fun along the way. (We even sent brushes into outer space. For real.)

Meet Byrider. A company that finances and sells cars to the credit challenged. In addition to a complete rebranding effort, we developed TV spots empathizing with our audience around the power of “if”. If I had a car, I could get that job, get there on time, not have to walk in the rain. If I had a car, life would be so much easier.

When you are a community hospital, you listen to the needs of your community. So when residents of the South Bay needed more than hospitals, El Camino listened. They developed El Camino Health; a system of primary, urgent and specialty care services to better help the community they serve. Because what happens out there, determines what happens in here.

Sure the Boys and Girls Clubs of Greater Milwaukee provide great programs like dance and basketball. They also provide academic coaching, balanced meals and snacks, college admission guidance and so much more. Things that seem unattainable to many area youth are within reach at the Boys & Girls Clubs.

Wisconsin attracts all types of visitors. Outdoorsy types. Spa day types. And everything in-between. Luckily, Fall and Winter in Wisconsin can answer both of those calls. And more. See for yourself.

The mission of Milwaukee Riverkeeper is simple: make Milwaukee's rivers swimmable again. What started as an ad became a real life mural and important message for river goers.

Retail is a grind. Creating hundreds of spots per year will teach you that. But sometimes there’s room to flex a little more creative muscle along the way.

Kyles’s Korner provides grief support for children and families coping with the death of a loved one. Creating the prop for this ad reinforced the idea that there are few tools or toys to prepare children for dealing with death. So, don’t look for this Barbie on shelves anytime soon. However, I can now add doll seamstress to my résumé skills.

Continuing to promote the message of improving water quality, lifeguards were placed along the Milwaukee River to help passersby envision swimmable local rivers.

Poster design for Right Here in the USA, an exhibit featuring American advertising photographers and illustrators. By far one of my most interesting casting calls and photo shoots.

Quantum isn’t just a printer. They are a true partner, working with clients day in and day out to help navigate the path ahead. Quantum needed a design system to demonstrate their leadership and guidance in the category (and show off their awesome capabilities in the print world). Navigational elements paired with their endless color palette resulted in some bold and inspiring collateral pieces.

2020 was a year of change and chaos. A year that turned the definition of normal on its head, that shifted our values, and that tested our very beliefs. But there is still one thing we can all believe in, and that is kids.

This video was created to tell the story of the Boys and Girls Clubs of Chicago and their impact in the community. It played at their largest fundraiser which took place over Zoom, for the first time in history.